The new collective banner of the “Champagnes de Vignerons”
In order to better accompany champagnes lovers in their selection of cuvées, the collective banner “Champagne de Vignerons” has produced a new communication tool, a fingerprint book built around three large aromatic profiles.
Fruit, Soil or Cave prints that enhance the diversity of the champagnes produced by the vineyard and invite consumers to discover these multiple vintages according to their tastes, expectations and pleasures.
This communication tool completes the usual categories (type of wine, dosage, location, etc.) with the particularity of addressing consumers from a taste point of view.
The friends, customers and fellow travellers of the House Mater & Filii will find here some words already heard during their visit or a tasting of our champagnes, but still topical.